Key takeaway
YourBrief corrected how it talks about speed because the first implementation overpromised an absolute. The live system is a frontier language model that writes every brief against a fixed seven-section schema, with section-level validation and a deterministic fallback only when needed.
For the first version of YourBrief.io, our landing page said we delivered in 24 hours with a polished, consulting-style promise. We corrected that language to keep claims narrower and aligned to what is reliably delivered.
It was not a lie, but it was incomplete.
Not a malicious lie — we genuinely believed we'd deliver in under a day with the early model. The original concept was a human researcher (or a slower AI path) reviewing your input and writing a custom brief. The model and process evolved.
Then we built the live product.
What changed
The live process now starts with the frontier model and the same fixed schema.
- The decision (framed as one-way door or two-way door)
- Key questions to answer before deciding
- Recommended frameworks
- Decision criteria
- Sources to consult
- Next steps
- When to escalate
The model must pass section-level validation on each of the seven sections before shipping. If a section fails validation, the deterministic template path is used as fallback so structure and quality gates still hold.
(Update: the active process is documented on the methodology page. The deterministic template remains as fallback, not the default engine.)
When we shipped it and ran it ourselves, the brief was... actually good. Not perfect. Not a substitute for a $30k McKinsey engagement. But a solid framework that frames the decision sharply and points you at the right next move.
And we realized: saying "24 hours" as an absolute was underselling and over-committing.
The honest pitch
A decision brief is most valuable in the moment you're stuck. If you're staring at "should we build feature X?" at 2pm on a Tuesday, the brief that arrives Wednesday morning doesn't help — you spent the rest of Tuesday paralyzed, second-guessing yourself, probably calling a friend to talk it through.
Speed can matter when a decision is hot, but the real value is structure and validation. The brief is for clarity under pressure, not speed theater.
A brief that arrives quickly is useful. You see the framework. You either act on it (yes, build it) or realize the framework is wrong for this case (and you know what question to ask instead).
The turnaround itself is not the whole product. The structure and the explicit criteria are.
What this means for pricing
At $49 per brief, the unit economics work with the live process because there is no human analyst in the loop. The pricing promise is structured output and a ~24-hour delivery standard, usually much faster.
- The volume model is "one brief per decision," not "one subscription for everything"
- We don't want to be a "cheap AI tool" — we want to be a serious decision-support tool
- The 7-day money-back guarantee means there's no risk to try
If you're a solo founder making 2-3 major calls a month, that's a practical budget for decision support without a team-sized research stack.
What we got wrong
We also caught ourselves saying "10+ hours saved per decision." That number was aspirational — we hadn't measured it. It's gone from the page. We don't have testimonials yet because we haven't had paying customers. We'll add them when we do.
The hardest part of building a product honestly is admitting when you don't have evidence yet. We're 9 commits into the repo. We have a working core, an API, a database, a dashboard. We don't have users. We don't have data on whether this actually helps people make better decisions.
What we have is a working tool that one person (the founder) has used to frame three real product decisions this week. All three felt sharper after running them through the brief. That sample size of one is not evidence, but it's a starting point.
Try it
If you're a solo founder who wants to frame a pricing decision, order a brief. It's $1 to start (the founding edition — $49 standard). If it's not useful, we'll refund you. No questions, no friction.
We promise a structured, validated brief and a live ~24-hour delivery window, backed by the same section-level checks.