Key takeaway
The framework is five steps: define the decision, map the landscape, size the opportunity, talk to buyers, and then synthesize the result into a brief. The recommendation is to optimize for speed and clarity by turning research into an explicit decision brief.
A practical framework for rapid market evaluation.
Step 1 — Define the Decision
Be specific. "Should we build for security teams?" is better than "Should we expand?"
Step 2 — Map the Landscape (2–3 hours)
Identify the top 5–7 players. Note their positioning, pricing, and obvious gaps.
Step 3 — Size the Opportunity (2–3 hours)
Find credible market size data. Look for growth rates, not just TAM.
Step 4 — Talk to 5–8 Buyers (4–6 hours)
Don't ask "Would you use this?" Ask about their current workflow and biggest pain.
Step 5 — Synthesize into a Brief
Turn the above into a decision brief: the decision itself (one-way or two-way door), the key questions, the frameworks applied, decision criteria, sources to consult, next steps, and when to escalate.
That is the same seven-section structure YourBrief generates — optimized for speed and clarity.