How to Evaluate a New Market in 24 Hours

A practical framework for rapid market evaluation.

## Step 1 — Define the Decision Be specific. "Should we build for security teams?" is better than "Should we expand?"

## Step 2 — Map the Landscape (2–3 hours) Identify the top 5–7 players. Note their positioning, pricing, and obvious gaps.

## Step 3 — Size the Opportunity (2–3 hours) Find credible market size data. Look for growth rates, not just TAM.

## Step 4 — Talk to 5–8 Buyers (4–6 hours) Don't ask "Would you use this?" Ask about their current workflow and biggest pain.

## Step 5 — Synthesize into a Brief Turn the above into: Executive Summary, Key Findings, Do / Avoid, Recommended Next Steps.

This is exactly the structure we use in YourBrief — optimized for speed and clarity.