Most competitive analyses are 40-page decks that nobody reads.
## The Problem They document everything instead of illuminating the decision.
## The Fix Structure competitive work around a specific decision:
- What do we need to beat them on? - Where are they weak that we can exploit? - What would it cost us to close the gap?
Every finding should answer one of those questions. Everything else is noise.
YourBrief competitive briefs are built this way — decision-first, not feature-first.