You have a startup idea. You believe in it. You're not sure if anyone else will.
Most founders spend weeks in research paralysis or skip research entirely and build blind. Here's how to get a defensible market view in 24 hours.
"The AI market" is not a market. "AI-powered code review tools for teams using GitHub Enterprise with more than 50 engineers" — that's a market. Write down: the specific person with the problem, what they do today, what would make them switch.
Not potential customers — people who work adjacent to your target market. They know what people complain about. Ask: "What's the hardest part about [problem area]?" Don't pitch. Just listen.
Find the top 3 competitors. Read every 1-star and 3-star review on G2 and Capterra. 1-stars tell you what people hate. 3-stars tell you what works but not well enough.
One-page market map: current solutions, target customer segment, switch trigger. Three columns, filled in from your research.
What do people pay for adjacent solutions today? This is your price anchor. If the closest alternative is $500/month, your solution at $49/month has a clear value argument. If people are using a free spreadsheet, you have a conversion problem.
Write a one-page market brief: who is the customer, what do they pay today, what would make them switch, how big is the opportunity, what's the one thing you know now that you didn't know this morning?
Build, pivot, or don't build. Any of these is a good outcome. The worst is spending six months building something no one wants because you never did the research.
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